It's not totally out of the realm of possibility. Santa Clause himself is known to have been the star of some freaky German fairy tails featuring pickled children and sacks of heads. So to think that the character "Jack Frost" is actually a nose-eating serial killer is sort of in line with the origins of the holiday season anyway. Throw in the fact that there are at least two Jack Frost themed horror movies starring a killer snow man, and you've got a recipe for a dark tale of almost reasonable proportions.
But the fact remains, this guy lied to his wife about Jack Frost and she believed it hook, line and sinker. Then she went on to tell other people that lie for years and years, becoming "the weird lady who is wrong about Jack Frost." And he never corrected her.
Sure, this could be seen as a betrayal of someone's trust, but everyone knows that if you've successfully convinced someone of a totally inconsequential falsehood for longer than a month, you keep that baby rolling for as long as possible.
And yes, it doesn't feel good to be bamboozled, but that's nothing compared to the joy felt by the bamboozler. For a similar one, here's the husband who lied to his wife about gummy flavors for 13 years.
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