Every day, we wake up! Most of the time we have to get up! And as if that wasn't enough, things! Keep! Happening to us! All the damn time! Life is a frequently boring fight for many, which is why the invention of the World Wide Web has seemed like such a boon to all of us struggling little people who otherwise had nowhere to shout except the void.
At the same time, this has given us all a whole new set of problems. In a place where we're all constantly yelling all our mundane thoughts and witticisms in the hopes of being heard, how do we make ourselves stand out? This is part of the reason why memes do so well. They may not be a foolproof way to get everyone else to quiet down and listen, but they are distracting enough to give things a fighting chance. There's no harm in trying.