People Discuss How TikTok Has Poisoned the Music Industry

Social media may have its perks (staying in touch with friends, ~~stalking exes~~), but it can also be incredibly poisonous. Unfortunately, it's become nearly impossible to live a socials-free life, especially if you work in media or are a public figure, such as a musician or an actor. Agents, managers, and labels urge their clients to be "present" on apps like Instagram, TikTok, and Twitter. But that just leads to being less present in the real world. If your job involves hours of practice, rehearsals, readings, and press tours, it seems mighty unfair that the stars have to do even more. And thanks to a thread from Twitter user @alluregaga2 it appears (on the surface, at least) that they're not digging it either.

The tweet featured screen caps from TikToks from Halsey, FKA Twigs, Charli XCX, and Florence Welch of Florence and the Machine. None of them look happy. Instead, they seem exhausted by their labels' incessant request for TikToks.

Posted by Ada Elder

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@alluregaga2 goes on to explain her feelings about TikTok expectations, explaining that labels seem to rely too heavily on the app for promotion.
Other users chimed in with their own screenshots and feelings about the issue at hand. While many users sympathize with the stars, some think that these “sob stories” are the real promo. They believe that it's their complaining that makes them more relatable. Others still believe that the artists need to quit their whining and just do the work. We're starting to believe that the skeptics are probably right. And that still means shit is bad. Whatever the case, it's obvious that TikTok is an app that is very hard to escape, whether you're a celebrity or a writer who has grown incredibly weary of the app (hi).