'I doubt I’ll ever collab with an influencer again': Small business burned by influencer who refuses to share photos

Remy Millisky • Writer and Editor

Jan 29, 2023 5:00 PM EST

This bakery owner learned a difficult and expensive lesson after working with an influencer who didn't hold up her end of the bargain. As the OP shared to r/ChoosingBeggars, she decided to collaborate with an influencer who was the wife of a local musician. She gave this influencer a box of cookies, and received a 6-second video clip highlighting the products. Sounds great, but would it actually draw any paying customers?

As the OP continued on with the story, they shared that they did gain a few followers at that point, and were still excited about working with the influencer. But things went south after this woman stopped posting the products… Now the OP wants to know what their next steps should be.

Lots of people in the comments gave helpful advice as to how to proceed. Depending on the OP's country, they could possibly sue. But I agree with some of the Redditors that the best thing for OP's business would to be a slow-burn style exposé series about the influencer. Just drop a few hints, don't actually name the person, and watch people flock to support the bakery! People love to see an underdog win. Best of luck to the OP's bakery after this expensive lesson.

Check out the full post below. Then, check out this story from 'the Queen of petty,' a hero waitress who saved her coworker's tips.