'Me Pretending That I Don't Care' Meme Knows the Value of Playing Hard to Get

Ally Perry • Writer and Editor

Feb 24, 2023 1:30 PM EST

Most of us who have dated have at some point received the timeless advice of 'treat 'em mean to keep 'em keen'. It might not be the most ethical recommendation, but it can have some truth to it. We often want what we can't have, and when we forget about it, it winds up on our doorstep (maybe all of those grifter manifestation coaches on TikTok kind of have a point).

Just like a no-good man runs to a woman's DMs the very second she stops caring that he ghosted, sometimes our desires only want to be fulfilled when we're not looking. It's such a common phenomenon that there's now a meme about it. 'Me Pretending That I Don't Care' is a format that wholeheartedly believes at least pretending to let go so the blessings will flow in. We're not saying that you should take this as life advice, but that doesn't mean you can't enjoy the examples below.