The dating game isn't an easy one. And sometimes, not even the most populous or most specified apps can help you find the companionship (or action) that you're looking for. When Tinder, Hinge, and Bumble fail you, and you don't have any friends setting you up, it's time to resort to some more creative tactics. While that means trying speed dating or signing up for a class for some people, others have some less honest tactics. That's definitely the case for TikToker @coyesimmons_, who went viral on TikTok and Twitter for his unique pickup strategy: Going to Ulta.
The viral video reads “When dating apps aren't working so it's time to look confused in ULTA,” and depicts Coye stepping out of his car, slowly trudging towards an ULTA, and finally…. confusedly messing around in a Sephora store. Interesting. The caption really takes the package to the next level: “Im in looking for something for my mom 😂 #fyp”
While Coye is certainly not the first person to turn to some light deception in the pursuit of love, the goofy video has proven to be incredibly roastable on both Twitter and TikTok. And we're 100% here for the grilling.