They say greatness only comes from within. You can't force it upon yourself, you just need to find it. But sometimes we just feel like Peter Parker if he never stumbled upon a radioactive spider. Just biding our time until something… happens. And we get magic powers and get to run around saving the day and whatnot.
But life is not comic books, and sometimes we're just regular guys. And there's nothing wrong with that. Regular guys make the world go round. If we were all superheroes, then nobody would be superheroes. And there would be nobody to save from impending doom. Spiderman couldn't exist without scores of normal people doing normal things and having normal days. So there's something incredibly noble in being regular. Does that make sense? We all have our roles to play and skills to bring to the table. And these memes can help us find them.