The agency handpick and cultivate the best talent to create premium content that appeals to fans and brands alike, as well as strategically connect the dots and streamline the collaboration process between celebrity animal clients, brands and media.
Outlets like BuzzFeed, People, The Today Show, The Wall Street Journal, The Huffington Post, Refinery29, Elite Daily, and Mashable. As well as brands like Google, Dyson, 20th Century Fox, Barneys New York, Accor Hotels, Purina, Merck and Nikon.
"We have clients that are making $10,000, to over $15,000 per piece of sponsored content," Loni Edwards told Forbes. "But it's well deserved. Pet influencers outperform human influencers in terms of engagement and virality, their posts are engaging across every age and gender, and consumers have an innate positive reaction to pet content and, in turn, associate those positive feelings with the given brand partner".
"It's important to keep in mind that, while pet influencer content might seem fun, and at times silly, the human is doing a ton of work behind the scenes," Edwards told Forbes. "Crafting the brand for their pet, creating and editing content, posting regularly, engaging with their social media community and fans, it's a serious business. It definitely isn't a 'set it & forget it' approach.
"Content and engagement is key. Creating a clear brand for your pet, and staying authentic to that brand, is of utmost importance," Edwards said. "That includes creating quality content, writing witty and engaging copy, posting regularly and engaging with your current and potential fans".
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