Boss fires video editor after setting impossible targets, video editor ensures their boss gets fired: 'my manager presented my KPI of 85 3-10 minute videos in 52 weeks which was impossible'

You've probably heard about "SMART" goals before, and while the acronym itself might be a little bit silly, it still makes for a good blueprint for target setting used by many organizations and that corporate junkies swear by. It stands as a fact that the "A" in "SMART" stands for "Attainable"—and for good reason. There's nothing more demoralizing than when managers set staff an intentionally unreachable target thinking that dangling the carrot further in front of their workers will achieve greater results, at any cost.

The managers who set these types of goals usually take their methods from memoirs of 1980s business magnates with unrealistic "harden up," "sink or swim," and/or "make them lift themselves up by their own bootstraps" types of lessons—as if they themselves had not received a massive lump sum from their parents to start their own business or just straight up inherited their parent's company.

Well, this boss set their video editor an unrealistic target for the number of videos they needed to produce in a year. Not only did they need to produce the videos themselves, but they were expected to produce the music and, well, everything necessary to go along with it. This was, an impossible task, and the editor let their boss know so early on. Yet, that didn't stop them from being scapegoated by their boss when they found themselves "behind" on their target, ultimately leading to their dismissal—but they'd be damned if they weren't going to take their boss down with them.

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Author image for Brad Dickson Brad Dickson
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