Old Birds of the Day

Admittedly computer-clueless Frankie, 87, and Dottie, 86, have taken control of the Twitter, Facebook, and YouTube accounts for KRAFT Macaroni & Cheese as part of the brand's 75th anniversary celebration. The pair, who have been mac & cheese fans for 75 years, natch, will be tweeting, posting pictures and videos, commenting on trending topics, RTing, and responding to @replies through Thursday. [adweek]