This Guy Printed Out Covers for Fake Self-Help Books and Put Them All Over His Local Bookstore
Jeff Wysaski, the guy behind Pleated-Jeans, recognizes that there are select groups of people out there who don't have any self-help books dedicated to their unique conditions. In an admirable act of charity, Wysaski remedied this situation by putting copies of what said books' covers would like on actual books. Hey, the book's content itself may be completely irrelevant, but at least this raises awareness, right?
... Right?
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Tumblr is outraged!
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It's harder than it looks.
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Sacrifice made simple.
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