'This is some next-level local marketing': Customer uncovers local San Diego coffee shop bot farm to boost their Instagram account

It seems like we live in a society where entrepreneurship is attractive to more people than ever, yet it is just as tough (if not more so) to make it big with a small business. The existence of social media is a big part of the reason for this, as it offers both a golden opportunity for self-promotion and makes the idea of marketing all the more intimidating, as it makes it clear that most businesses are tiny fish in a very big sea. Going viral can give five seconds of fame, but it does not necessarily sustain profits. A growth that can be worked with takes time.

That being said, in this wonderful online world where the d*ad internet theory appears to be gathering more and more evidence with each passing day, there are ways to cheat this. The services of bots can come in very handy in a situation like this.

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This was what one loyal coffee shop customer realized when he was given a behind-the-scenes peek at how the local business worked, and realized that the business's social media accounts were being bolstered by bots in a back room with numerous phones being used for this sole purpose.
It's fair to say that people were intrigued by the effort that was being put in here, although many claimed that they would not want to associate with a business that did such tricks. It could be argued that it is the price of trying to survive in a competitive social media landscape, but it is definitely playing dirty.
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