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Willie's Reserve will sell signature strains
According to the Willie's Reserve spokesman Michael Bowman,
"There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let's just call it the anti-Walmart model. Personally, internally, that's what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.
It will be like when you walk into a Whole Foods store. Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It'll all fall under that umbrella of 'here's our core beliefs, and here's our mission statement,' and they will be a part of that, to be a part of us." -
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There will also be retail stores
Bowman confirmed some would come:
"Well, yeah, they're in the making. I think it's safe to say that there will be stores that roll out in the states where marijuana has become legal."
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Willie Nelson Founds a Marijuana Business, Surprising No One
Now that marijuana has found a welcome home in four states and the nation's capitol, new businesses are rolling out of the woodwork
And who better to join those ranks than the Prince of Pot himself, Willie Nelson? Recently the spokesman for Nelson's business, dubbed Willie's Reserve, spoke to the Daily Beast about the fledgling brand.
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