'I cannot wait for the era of canva-slop graphic design to end': We should embrace millennial graphic design before something worse comes along

Are you tired of seeing cute packaging in the grocery store? Well, some people are.

You know Millennial packaging when you see it. It's cutesy, it's maximalist, and it catches your eye on the shelf at the grocery store. It looks optimized for social media: full of bright colors and cartoon characters that are somehow vintage and brand new. It seems like every pantry staple has been yassified, or at least Millennial-ified. Instead of mayo, there is Ayoh, instead of pasta sauce, there is Sauz, and instead of olive oil, there is Graza. All of these things have something in common-- a graphic language that immediately identifies them with a generation. And whenever anything becomes a codified trend, haters start to come out of the woodwork. Some complain that this design style is overplayed, or signals that something is overpriced rather than genuinely high quality. But what does our hatred of that design language have to say about our current culture?

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It's understandable to grow tired of a certain kind of look. Who hasn't hated on millennial grey in the past few years? Once something becomes identifiable as a fad, it's easy to make fun of. Plus, we have enough grocery store angst as it is, with prices for simple food items at an all-time high. When we see food with packaging that a marketing agency spent untold amounts of money on, it might ruffle our feathers just a bit. But in an era when graphic design is easier than ever, with tools like Canva and generative AI, we should be thankful that these designs at least came from humans.
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It's easy to deride this kind of millennial catnip because it's easy to replicate. But let's be honest, they keep using it because it keeps working. The fun colors and illustrations disrupt a shelf full of the same-old-same-old. Plus, if you happen to be a millennial or Gen Z, you might appreciate a product that seems geared toward you and your interests. To rail against these design signals is to miss out on the visual language of a generation, when it seems like the only other thing coming down the pipe is slop. AI is making the world uglier, so we should embrace intentional design while we still have it. Who cares if it's a little, as a true millennial would say, cheugy?
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via rebekah_e_s

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