'It's A Tide Ad' Has Gone From Viral Super Bowl Advertisement To Dank Meme

David Harbour's "It's a Tide ad" bit has become one of the year's most talked about Super Bowl advertisements - and is currently on its way to becoming a legendary meme.  The advertisement, which consists solely of Super Bowl ad parodies, has already racked up over three million views on Youtube.The detergent company spent a lot of money to escape the Tide Pod Challenge, and perhaps investing in a new Tide meme was the way to do it.