You Can Be Proud of Yourself if You Get Through All of These Cringeworthy E3 Moments
What happens when you get a bunch of people who have never done stand-up comedy before trying to force humor on a lukewarm audience? You get E3 presentations, that's what. To all future E3 presenters: stop trying to be funny. It rarely ends well.
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When Ubisoft tried to make "Battle Tag" a thing in 2010.
"Is this a new type of video game?"
"Yes, it's a video game minus the video."
"So like, just a game?"