Restored Faith in Humanity of the Day: Ad Campaign for Movie Spent Entirely on Typhoon Relief
20th Century Fox approached videographer Casey Neistat to create an ad campaign that motivates and inspires in order to promote their new movie The Secret Life of Walter Mitty. He wanted to spend the entire budget of $25,000 on the recovery effort of the typhoon that recently hit the Philippines. They agreed. Check out this video to see what Casey did with the money.