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It's exactly how it sounds
The Bejinger was kind enough to translate a Sohu article which tries to explain the fashion:
[R]ather than a political comment on Beijing's stance towards pollution, the trend originates from an unspecified cosplay convention, after which time they became the latest hot way to maimeng (??), or act cute.
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The trend seems popular with women of all ages
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But guys seem all about it as well
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They kind of look just like Pikmin, right?
If you don't know, Pikmin is a Nintendo series of games where those little guys are plucked out of the ground and use to build, destroy, create. -
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You can buy them at many stores and they're pretty cheap
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Keep doing your thing, China. Y'all are cool.
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