Plus Sized Clothing Company Lane Bryant Did a Twitter Chat And Surprise! It Was a Total Fail

Lane Bryant has made an effort in their advertising to support diversity and body positivity. When they started a chat on Twitter with the hashtag #AskLaneBryant they opened themselves up to criticism from the public that suggests they are really falling short.
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  • 01

    A Lot of People Think They Aren't Really Making Clothes for a Realistic Range of Plus Sized Body Types

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    Some People Pointed Out That Maybe Lane Bryant Isn't Even Very Body Positive

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    The Actual Stores Don't Sound That Great Either

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    And Then There's the Fact That... Well, People Don't Like Lane Bryant's Style

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    Like most brands who decide they might be the first to have a successful Twitter chat, they might need to rethink their marketing strategy.

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twitter FAIL marketing
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