Lifestyle of the Day: Stephen Colbert Announces His New Brand So You Can Live Like Him

Stephen Colbert invites you to join him in his one of a kind type of life to give him some money.

In the wake of celebrity lifestyle brands like Reese Witherspoon's Draper James, Ellen DeGeneres' ED and Gwyneth Paltrow's Goop, Colbert felt left out.

In the past he has invited you to step in his shoes, but this time he seems more concerned with just taking your money.

So he launched Covetton House, a place where you can buy a tie rack, a coaster or a bed bug-ridden curb couch.

And real, bison-made leather goods.