To test his meddling, Smidlein posted the full-length version of "Never Gonna Give You Up" to Vine, which technically only allows user video posts to be 6 seconds or shorter. It wasn't long before Twitter, creators of Vine, had one of their engineers contact Smidlein directly and asked him to please remove his video, as it was causing some "technical difficulties." Smidlein promptly deleted the video and was rather apologetic about the whole situation:
Don't feel too bad, Will. The engineers probably shouldn't have pushed such easily breakable code in the first place.