American Eagle Started a Body Positive Campaign for Men and No One Can Figure out If It's an April Fools Day Joke or Not

Maybe it's the half serious, half joking tone of this commercial or that April 1st is coming up fast. Maybe it's the fact that they have three pretty normal looking dudes doing silly dances and playing in bubble baths and then that one super hot guy just... doing hot guy stuff?

Some people don't get it, some people love it and others are just glad SOMEBODY brought up the topic.


via @RicharDHighnote, @TayRaeTep, @floreashelby, @kingtaylorxx

Is it real or is it a joke? Maybe only time will tell. In the mean time though, seriously, what's up with "Matt" (if that is his real name)? Amid butt selfies and purposely comical Yoga poses, does he not seem like the odd man out?




via caffeinekid