In a WIN for every internet user, everywhere, Google has announced that they are going to rank sites that use pop-ups and interstitials further down the results page. They want to discourage behaviors where the content isn't "easily accessible."
The changes will go into effect next January, so in the meantime, try not to throw your computer out the window because of idiot new policies like Facebook's new one, forcing autoplay videos in its iOS and Android apps.
So, in the meantime, just follow the instructions above to keep your sanity.