Social Media Campaign of the Day: HIV Shower Selfie Challenge

Is this the new ALS Ice Bucket Challenge?

A new social media campaign is trying to raise money for the HIV/AIDS organization Housing Works by having people post selfies (pictures or Vines) of themselves in the shower.

The initiative, called the HIV Shower Selfie Challenge, was started by HIV activist Jack Mackenroth in partnership with gay dating app Moovz. It basically works the same way the Ice Bucket Challenge did, but with a lot more nudity.

"I was inspired by the use of the word 'clean', especially common in gay culture, to describe oneself as STI/STD free. Indirectly this implies that HIV-positive people are somehow 'dirty'", says Mackenroth. "I thought a PG or PG-13 shower selfie or Vine video would be a fun way that everyone could easily show their support on social media for finding a cure by using the hashtag #weareALLclean when they post their photo with the link. They then nominate 3 other people to participate and hopefully donate to the project as well."

The goal of the campaign is to raise $1 million, according to the site, and it's launching this week ahead of World AIDS Day on December 1.

Here's some examples of a "shower selfie," in case it wasn't so obvious:

RT! Take the HIV Shower Selfie Challenge and help raise $$ for an AIDS cure! http://t.co/tqRESaIIik #weareALLclean pic.twitter.com/JaD0SGY0ai

— Chris Salvatore (@CSalvatore) November 24, 2014

Take the HIV ShowerSelfieChallenge for an AIDS cure!http://t.co/j4pLj0Rycz #weareALLclean Share on @Moovzofficial pic.twitter.com/x2WQtJcCgl

— Idan Matalon (@idanmat) November 24, 2014