New Facebook Ad Stars Dozens Of Hounds Brought Together By "Nothing Better Than a Basset" Facebook Group
The message behind Facebook's latest commercial called "Found by the Hounds," is that there only a few things that bring people together quite like the love of pets. The commercial — which is a part of Facebook's "More Together" campaign — stars real-life members of the "Nothing Better Than a Basset" group on facebook and we just love it!
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The new commercial is a part of Facebook's "More Together" campaign
The Campaign highlights how the social networking app has become a place to connect with neighbors, colleagues and people from around the world who share common interests through Facebook groups. Currently, more than 400 million people already belong to a group that they find meaningful.
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In the new ad, a man and his basset hound are disappointed by the lack of bassets in the dog park they are visiting. To solve their basset-less dilemma, the man turns to his Facebook group, Nothing Better Than a Basset, to fill the void.
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One of the participants was owner Danielle Newman and her dog, Frankie:
When she first got Frankie, Newman says she went looking for more information on the basset hound breed since she "didn't know anything." That's when she came across the Nothing Better Than a Basset Facebook group, which only had about 8,000 members at the time. "Bassets are very different from most dogs," Newman told People. "They're kind of like toddlers. They don't listen to you, they do what they want and they run the household. They're very clownish. You can not laugh at a basset hound. That's part of why the group is so easy, you're constantly laughing at them."
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From a small local group to a community with more than 45,000 members
Though the original creator of the group had to give up her role as admin due to some personal issues, Newman and another woman took it over three years ago and grew it to its now nearly 45,000 group members from around the world. "It's a very, very positive community where no negativity or trolling is tolerated any time at all."
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Watch Behind the Scenes of Facebook’s “Found by the Hounds” Commercial:
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