movies

‘Bring creativity back to the MCU’: The lessons learned from ‘Captain America’s’ nearly 70% drop at the box office

Ben Weiss

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How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

Bar Mor Hazut

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‘He's running for Gen Z president': Timothée Chalamet’s expert understanding of the internet has cemented him as Gen Z’s quintessential movie star

JR Atkinson

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‘We could call it cable!’: Why people spent 23% less on streaming services in 2024

Ben Weiss

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'I've been doing this for 45 years': Demi Moore's conventional awards campaign for her unconventional movie

Ben Weiss

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Robert Eggers’ ‘Nosferatu’ forces men AND women to wonder why they fall for the bad boy

Lana DeGaetano

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‘I felt so bad I cried and bought him’: How viral posts have become the hottest new marketing tool

Remy Millisky

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‘Babyratu is my Barbenheimer’: Why Film Lovers Have Chosen a Niche Double Feature This Holiday Season Over Your Typical Rom-Coms

Ben Weiss

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‘Twas the Escapism Before Christmas: Why Wholesome Hallmark Plots Dominate the Holiday Film Industry with Their Predictability, B-List Acting, and Strict Happy Endings

Jesse Kessenheimer

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Evolution of the 'Final Girl': How Modern Horror Movies Are Empowering Women to Heroically Transform Themselves From Prey to Slay

Jesse Kessenheimer

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‘He took the substance’: Why Demi Moore’s Comeback Horror Flick Feels Uniquely Primed for the Internet

Ben Weiss

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The New ‘Harry Potter’: Can Gen Alpha live up to the original Millennial standard of Hogwarts royalty?

Remy Millisky

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‘Love it or hate it, this is boundary-pushing’: Francis Ford Coppola’s "Megalopolis" is too out-of-touch to be ahead of its time

Ben Weiss

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'Are you not entertained?': Why "Gladiator II" Already Feels Like a Colosseum-Sized Misstep

Ben Weiss

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