Hot As Hell of the Day: The New Zealand-based pizza chain Hell Pizza, known for its provocative marketing campaigns, is targeting deathwishers with its latest promo: The Pizza Roulette.
One slice of the pie contains "the hottest chilli known to mankind" -- but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.
Bonus: Gravedigging and alibi synchronizing at 3 AM makes for an excellent team-building exercise.
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