Indonesian copywriter Mita Diran collapsed and then died not long after tweeting Saturday about working nonstop for 30 hours .
As reported by Adage.com, the apparent cause to the tragedy is exhaustion and the consumption of too many energy drinks.
It was not immediately clear what medical issues caused Ms. Diran's death, or even if they were related to work, though some local reports blamed her long hours and heavy consumption of a Southeast Asian energy drink. But the death struck a chord, particularly since it came seven months after a 24-year-old Ogilvy PR staffer in Beijing, Gabriel Li, suffered a heart attack and died at his desk. News reports quickly blamed his death on overwork, though the cause was not clear.
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