Doritos is showing its colors.
Both by making a new rainbow bag of tortilla chips and by teaming up with the It Gets Better Project to support the LGBT community.
According to ABC you can receive a bag by donating at the website.
The limited-edition Doritos Rainbows chips will celebrate and support the lesbian, gay, bisexual and transgender community "in the boldest, most colorful way possible," the release said.
The new product is available exclusively to consumers who donate $10 or more in support to the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows. Those supporters will be mailed a bag of Doritos Rainbows chips while supplies last.
The release said this is the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag.
The It Gets Better Project is a supportive non profit that raises awareness for LGBT teens and young people that they are not alone and that a wealth of people and services exist to help them.
It's a much nicer thought than Burger King's black Halloween burgers.
Still, and we hesitate to say it, but they will probably taste terrible, right?