Instagram, and social media in general, is an illusion of perfection. The flawless models, the beautiful lighting, and the seemingly perfect lives conveyed in the pictures are all fake. And if you ever wondered how influencers get their pictures looking so immaculately perfect, American photographer Geo Leon posts behind the scenes of how he achieves these perfect photos. He shows the camera work, the poses, the props, the models, and the editing that goes into one picture, to show how not everything is as it seems. Check out some of his incredible work below.