Please stop whatever it is you're currently doing and give these cats 110% of your undivided attention.
Why? They deserve it.
Also, they're demanding it. We can't help but give our cats our attention 24/7 and for some reason, the very split second we need a moment to ourselves, they absolutely demand our attention that they have been ignoring up until now.
Oh well, c'est la vie. Cats will be cats and that's something we all can count on.