It doesn't take a lot to become famous or go viral nowadays. All you need is a social media and some creativity (even that's debatable), and you can call yourself an influencer. Essentially, today it's easy to find a niche, do it well, and become an Instagram star overnight. A great example of people who maximized this opportunity is Pierce Thiot and his wife. They created and run a bizarre Instagram account called Will It Beard, which is devoted entirely to the couple sticking things into Pierce's beard and photographing the results. It has amassed over 72K followers on Instagram and is about as creative as it gets! Who knew there was so much space inside a beard!?
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