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The video was taken down after Thompson's fans reported it, by which time it had made its way onto Twitter. It stirred up a hornet's nest in the process.
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However, the scandal doesn’t end there.
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A video of Chamberlain handling bees in a similar way (and encouraging others to do the same) was soon unearthed. What had started as a straightforward takedown had suddenly become more complicated, and her call for safe professional representation was beginning to look more like a rivalry.
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Whoever holds the upper hand in the hive-handling community, it's captured the imagination of social media and given one important takeaway: no one without the right training should be sticking their hand in a cluster of bees.