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5 Things You Need to Know About Justine Sacco's Twitter Fail

Who the hell is Justine Sacco and why the hell is she filling up your news feed?

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  • 1

    1. This is the tweet that started it all:

    Text - Justine Sacco Follow @JustineSacco Going to Africa. Hope I don't get AIDS. Just kidding. I'm white! 7:19 AM - 20 Dec 2013 4,161 RETWEETS 2,112 FAVORITES
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    By Unknown

    Yep, that's a real tweet. By a real person. Who's probably about to be unemployed.


  • 2

    2. Justine Works for InterActiveCorp

    Text - Ask About.com chemistry.com Do more CITYGRID Collegellumor daily burn Citysearch DORKLY SPORTS PICKLE Dictionary.com ELECTUS FELIX HomeAdvisor mestic match.com MINDSPARK nRelate notional Ask a CopnArt ELEVGG FANC RETRO GATER okcupid peoplemedia SHOEbuy.com THE DAILY BEAST tutor.com TWOO Leam better vimeo urbanspoon
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    By Unknown

    IAC owns a number of websites you may recognize, including Match.com, OkCupid, CollegeHumor, and Urbanspoon. Justine Sacco is (was) a public relations representative for the company, so you'd think she'd know better. Apparently, she doesn't.


    The company had this to say about the incident:

    This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.

  • 3

    3. The Internet caught wind of her terrible tweet and ran with it using the hashtag "HasJustineLandedYet"

    Internet meme - ONE DOES NOT SIMPLY INSULT AN ENTIRE CONTINENT THEN GO THERE memegenerator.net
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    By Unknown

  • 4
    Hair - GOES TO AFRICA CATCHES AFFLUENZA
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    By Unknown

  • 5
    Text - GOOGLE justine sacco More Web Images Maps Shopping Search tools News British Airways Flight 43 On-time-arrives in 1 hour 34 mins LHR CPT Departed London, yesterday Arrives Cape Town, today Terminal Time Terminal Gate Scheduled 7:00 AM Gate 5:35 PM 5 6:54 AM News for justine sacco Justine Sacco's Tweet About AlDS Africa Is The Craziest Thing You'll See Today Huffington Post- by Hunter Stuart- 4 hours ago A public relations representative for a major media company appears to have posted a s
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    By Unknown

    Even Google got in on the action!


  • 6
    Poster - JENNIFER LAWRENCE ONE LITTLE TWEET BEFORE A PLANE TRIP CHANGED HER LIFE FOREVER. HAS JUSTINE LANDED YET? SPRING 2014
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    By Unknown

    Yep, she's a meme now.


  • 7

    4. One amazing soul bought justinesacco.com and redirected it to Aid for Africa

    People - justinesacco.com Aid for Africa PROJECTS ABOUT US MEMBER CHARITIES DONATE NEWS BLOG VOLUNTEER SHOP Make a Donation Aid for Africa is a unique partnership of some 85 select charities, all dedicated to solving the complex, inter-related challenges facing Sub Saharan Africa. Whether we are distributing books to school children, introducing medical strategies to combat the spread of HIVIAIDS, supporting small businesses for women, or finding new approac hes to protect endangered elephants a
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    By Unknown

  • 8

    5. Once she landed, she deleted her twitter

    Text - Twitter/? X Twitter, Inc. [US] https://twitter.com/justinesacco Home Sorry, that page doesn't exist! Thanks for noticing-we're going to fix it up and have things back to normal soon. justinesacco Search 6enapycka catala Čeština Dansk Deutsch EAnviká English English (UK) Español Euskara Suomi Filipino Français Gaeilge Galego na -aMagyar Indonesian Italiano E Kurdi (Kurmanj) Malay Nederlands Norsk Polski português (Brasi) româna Pycckn shqip srpski Svenska AnTurkçe YkpaiHcbka MOBA LOLCATZ X
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    By Unknown

    UPDATE:

    IAC says they have "parted ways" with Sacco, and she's released the following statement:


    Words can not express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand. For being insensitive to this crisis – which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly – and to the millions of people living with the virus, I am ashamed. This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.
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