Brand Strategist Reveals How Grocery Stores Practice Subconscious Marketing

Ally Perry • Writer and Editor

Mar 9, 2022 6:00 PM EST

For most of us, there are few things more mundane than a visit to the grocery store. Most times, it's usually a case of getting what we need, then getting out; if it's a particularly exciting occasion, maybe we score something good in the reduced section, or have a tense standoff over the last bag of our favorite brand of chips. We don't often give a second thought to the bombardment of advertisements that hit us as soon as we walk through the door, but they can have more of an effect on us than we might think.

This has recently been underlined in an illuminating explanatory video by @claraescoms, a professional brand strategist who pointed out some of the things that she notices in a visit to the grocery store. Viewers chimed in with their own theories about how food and drink brands try to sell to people at store level, and not everyone was convinced with her interpretation. Nonetheless, it provides a fascinating insight into the psychology behind different marketing strategies.