It's one of their best qualities or the absolute worst depending on what kind of person you are: traditional jobs provide us with a lot of structure. You have a set regimen of tasks that you have to do (or avoid) in a certain period of time. Frequent tardiness usually hinders peoples' prospects when it comes to climbing the career ladder, but it would appear that in some company cultures, this attitude is changing.
In the case of somewhere like digital marketing agency @bossdataagency, they have done away with the need for formal working hours at all. Taking to TikTok to reveal the widely varied times that their employees rocked up to the office, many were in wholehearted agreement with their apparently liberal approach to treating their workers. However, others pointed out that there could be some downsides to the policy. While it's true that some people function better after a lie in, this could sometimes come with hidden costs.