Whether we acknowledge it or not, a lot of us are kind of fussy. We get to a point in life where we know what we have to do and we know what we like, and we just do that/seek those out without trying to take into consideration anything new. That's why memes can be a good thing; when we are exposed to them in their most random sense, they introduce us to things we might not have thought about otherwise. At least, this is one way we can excuse ourselves scrolling through them listlessly for hours. When so many other things that we do are so predictable, this is a welcome dose of excitement. Sure, it's not exactly like the level of thrill you're going to get doing bungee jumping or similar, but it's an easy, lazy, and free way of taking a walk on the wild side. Organization? Never heard of her.