No franchise is better suited for adapting into a theme park than Harry Potter. Star Wars Land at Disney has been a bit of a flop, and it's not hard to see why: Star Wars is not about buying things. When you're on a planet fighting wookies or whatever, you're not thinking about buying a t-shirt to commemorate the experience. That's where Harry Potter differs. Huge plot points of the books and the movies involve Harry going to shops to buy tools and food that are specific to the wizarding world. When you go to Hogsmeade and Diagon Alley in Florida, buying a Gryffindor t-shirt doesn't feel weird at all. After all, Harry Potter would do the same thing. A pint of butterbeer doesn't feel as inauthentic as the blue milk does. I bet that Disney executives stay up at night tossing and turning, wishing they had secured the rights to put the Wizarding World in their theme parks instead of un-capitalist properties like Star Wars and Avatar.