A Captivating Journey Through Vintage Food Ads from Decades Past (Part 2)

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John Summers • Contributor
Oct 20, 2024 9:00 PM EDT

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I love looking at old advertisements. They're like windows through time, allowing us to glimpse the everyday lives of people from the past. What did they like to eat? What did they find appealing? How much did things cost back then? It's fascinating to see how much has changed, yet how much has stayed the same. I think what strikes me the most while looking through these old ads is the simplicity of their messaging—no flashy gimmicks or complex marketing tactics, just straightforward appeals to the consumer.

The artwork and design also reflect the values and aesthetics of each era, giving us insight into the culture and trends of the time. Some ads are charming, others are downright bizarre, but all of them give us a unique perspective on how people once lived. And let's not forget the prices—seeing how little things used to cost always makes me wish I could hop in a time machine!

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  • 01
    The Sunday Dinner. That's Italian! In an Italian home, Sunday Dinner is not just a meal, it's an experience. The table is laden with good things to eat. And everyone is welcome to pull up a chair. But there's more. An authentic Italian Sunday Dinner can also be truly economical and surprisingly easy to prepare. The way you see in these recipes here. Of course, a dinner like this tastes good on any night. So you can make your Sunday Dinner any day of the week. What's more, there are other good, e
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  • 02
    Just like Grandma used to make Not everyone has a Chinese grandmother, so maybe you've never tasted real fine old-fashioned Chinese home cooking. But you don't need a Chinese grandmother to do that. All you need is frozen Chun King. It's made the same way, from fine, fresh ingredients and authentic Cantonese recipes. And Chun King flash-freezes it, so it arrives in your kitchen exactly as fresh as it leaves our stoves. Your grandmother will love it, whether she's Chinese or not. 大新 Egg foo young
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  • 03
    Canapes That Make Conversation! Hot 'n' cold Canapes made with tender NORWAY KIPPER fillets! NORWAY KIPPER CHEESE CANAPE. Mash together 1 (34 oz.) can Norway Kippers with 1 cake of cream cheese. Spread on round crack- ers. Decorate with olive slices. Makes 8 to 10 large canapes. NORWAY KIPPER CANAPE ASTRID. On melba toast or square crackers, place 1 slice of tomato, a teaspoon of flaked Norway Kippers, and top. with a slice of cheddar cheese. Salt and pepper, to taste. Broil until cheese is melt
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  • 04
    ROAST PORK ADRIEN ICE CREAM AU COINTREAU The delightful difference is COINTREAU LIQUEURS SPECIALTY COINTREAU LIQUEUR COINTREAU LIQUEUR CREME DE MENTHE FRAPPE After all, the important distinction is in flavor. Very often it is one of the 20 Cordials by Cointreau that contributes the magic touch. Why not take a leaf from Pierrot's book. There is one-"Gourmet's Guide". We will be happy to send you a copy with Pierrot's compli- ments. In it are recipes for the food and drink shown here, plus 46 more
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  • 05
    Del Monte BRAND QUALITY BLUE LAKE CUT GREEN BEANS Green Beans Gretel Cook up an old-country feast with this recipe for tender-crisp 3 DEL MONTE GREEN BEANS This is the kind of food that makes women ask for your recipe and men ask for more. So be sure to do it up right with the superb quality of DEL MONTE Green Beans. Pour liquid from 2 No. 303 cans (1-lb. size) DEL MONTE Cut Green Beans; save it. (And take just a second to look at those green, firm yet tender beans. Succulent, stringless and per
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  • 06
    Q:What has 10 nutrients in it and 7c off it? A: Smucker's Goober. The sandwich in a jar. Sure as schools teach arithmetic, mothers pack Goober Peanut Butter and Grape sandwiches: the world's easiest sandwich to make, the world's best sandwich to eat. And it's really nutritious. SMUCKERS PEANUT BUTTER AND NET WT. 18 OZ. (1 LB 2 0 LB.20Z) 510 Goober is made by Smucker's (you know us... the jelly people), and it is a combination of good-tasting peanut butter with your choice of grape, strawberry or
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  • 07
    3 SOUPER SALADS Make 'em the easy way... with soup! They're cool. They're quick. They're creamy-delicious. Wonderful soup salads! You make them first thing in the morning (or even the night before)... and you make them with soup for extra-rich flavor, subtle wake-up seasonings. Then into the refrigerator. And no mat- ter how high the mercury climbs, your family has a taste-tempting treat when dinnertime comes around. Try a cool-off salad soon. Campbells Creamy Tuna Salad. Sprinkle env. unflavore
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  • 08
    Hunts TOMATO unts TOMATO SAUCE 7-LAYER CASSEROLE No precooking-just put in the layers and pop it in your oven! This is the kind of dish your family will ask for...again and again and again! And you'll love it! Because it's so easy to make. You simply layer up all the ingredients, as shown, and let your oven make your whole dinner in one dish. In cooking, the wonderful rich flavor of Hunt's Tomato Sauce trickles down through the meat and corn. Giving everything a rosy glow of goodness. That's bec
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  • 09
    CHIQUITA BANANA SAYS... Here's something good HAM BANANA ROLLS Pack extra Punch in every lunch Fun to make How to make "HAM BANANA ROLLS" 6 thin slices boiled ham prepared mustard 6 frm bananas, peeled cheese sauce Use all-yellow or slightly green-tipped bananas Spread each slice of ham lightly with mustard. Wrap a slice of the prepared ham around each banana. Place in a buttered shallow baking pan and pour cheese sauce over bananas. Bake in a moderate oven (350°F) 30 minutes, until bananas are
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  • 10
    SPAM Spread goes great with cheese, eggs, mayonnaise... SPAM Spread NCHEON MEAT and kids! Smooth, all-meat SPAM Spread: gives you new snack or sandwich ideas every day. And at everyday prices. SPAM is a registered trademark for a pure pork product packed only by Hormel *Hormel A FEDERALLY INSPECTED PRODUCT
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  • 11
    LADIES' HOME JOURNAL October, 1929 HAVE A CUPCAKE says Alice Adams Proctor- THEY'RE GOOD for LUNCH, PARTIES and IN-BETWEEN MEALS TOO Ash for Hostess Cup Cakes at your Grocer's for 5¢ 30 FOR A PACKAGE OF 12... By ALICE ADAMS PROCTOR HER TERE'S a hint to mothers of healthy -hangry children! Let your grocer stock your larder, as mine is & Cup Cakes also fill many spaces in the family menu. At luncheons at Sunday he suppers -at dignified teas their constant freshness and delicious flavor and stocked
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  • 12
    RAVIOLI THE SATURDAY EVENING POST June 14, 195 Flavor is king in the No-work meal SAUCES SPAGHETTI and MEAT BALLS BOY AR SAUCE CHEF SAUCES SAUCE YAR DE Delicious Mend of tender Mesto Mashrooms, unripe tomatoes and tr Italian casonings. They're ready to hat and gonfy stoming spaghetti, re mot almost any di CHEF BOY-AR-DEE Italian Food Festival! ideas that get a royal welcome: PIZZA BEEFARONI All the Chef Boy-A-D ane ao mlable in C BOYAR DE CHEF RAVIOLI RAVIOU Famous Italian delicacy-now an Amer i
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  • 13
    2. Dusty Road- 7. htt 13. ended 14. d 15. Pl 10 Ch Marshmellow Pa 16. Pch the s Sealtest The Best in a Lee Cream Month of Sundaes 23. - 36 with 2. Nut Sunday on t 31. Cherry Gem C
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  • 14
    New Lenten Delight... Individual Tuna Dreamboats New CUTTING EDGE REYNOLDS WRAP Pure Huminum FOIL CUTTING EDGE New REYNOLDS WRAP ore Ami FOIL Use this recipe only with genuine REYNOLDS WRAP...ALL AMERICA'S FIRST CHOICE FOR STRENGTH AND PURITY. 6 large green peppers Ig. can evaporated milk ½ teaspoon salt 2 teaspoons dry mustard 1 pkg. (4 lb.) process American cheese, grated 3 cups cooked rice 2 cans (7 oz. each) tuna, drained 2 tablespoons chopped pimiento Cut peppers lengthwise in half, clean,
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  • 15
    Keep glamor handy for salads - Kraft Miniature Marshmallows Melon Boat Salad. Combine Kraft Mini- ature Marshmallows with fresh fruits. Fill watermelon shell. Serve with 1 c. Miracle Whip Salad Dressing blended with 4 c. orange juice and 1 tsp. grated orange rind. Frozen Party Salad. Gradually add 1 c. Miracle Whip Salad Dressing and 2 T. con- fectioners' sugar to one 8-oz. pkg. Philadel- phia Brand Cream Cheese, softened; mix un- til well blended. Add 1 c. pineapple tidbits, 1 c. diced apricots
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  • 16
    Ore-Ida Tater TotsⓇ and Armour Star Ham present The Holiday Fun-due. The party snack that makes a sensational buffet dinner. Tangy cheese sauce, tender cubes of ean Armour Star Ham and lots of golden Ore-Ida Tater Tots® brand potatoes! Put 'em ogether and you've got the makings of a real un fondue. Just pass out the forks and turn your guests loose. They'll love it. And it's easy as 1-2-3. 1. Heat Ore-Ida Tater Tots and one-inch cubes of Armour Star Ham in a 425° oven or 12 to 15 minutes. 2. In
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  • 17
    MAN BEATS WIFE With Betty Crocker Cake Mix, amateur bakes better cake than experienced homemaker using best two-egg recipe "Betty Crocker PartyCake Mix gets my vote, too, for quick, fluffy cakes," said Mr. Mc- Naughton when the judges voted his Betty Crocker Cake best! "My wife used a standard two-egg recipe," he said. "I used Betty Crocker PartyCake Mix. The big difference is in the tasting.' Mr. and Mrs. William G. McNaughton, Jr. of Ozone Park, New York. Betty Crocker PEACH PUFFS made with Be
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  • 18
    3 1 4 Now available in boxes. 5 6 8 BUGLES PizzaSpins hotchas SNACK! Whistles New Daisy's The French Fried Que BUTTONS Potato Bugles taste like fresh sweet, succulent corn roasting over a crackling fre at dusk. Or something ke that Pizza Spins have the tomatory, cheesy pep pery, spicy taste of real pie a...only they're crunchy. To get that Mexican taco flavor in new Hot chas, we've taken hot pep pers and exotic herbe and wild spices from South-of: the-Border recipes. And tle crunchy chips for No
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  • 19
    LOOK 1 LB. BEEF-6 BIG SERVINGS Munt Here you are, making Hamburger-Rice Pie. First, mix the flavory meat "pie crust" accord- ing to the recipe. Only one pound of meat! And Hunt's Tomato Sauce costs but a few cents a can! Then- 2. Hun Hu Press the meat into the pan. It will be extra delicious, with the all-tomato goodness of Hunt's Tomato Sauce. Now, prepare the 4. Munts Rice filling. Mix and place in meat shell. And your masterpiece is ready for the oven. Ham- burger-Rice Pie is really easy to m
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  • 20
    CMON OVER...WE'RE HAVING A COOL-OUT! Tomato Aspic Cucumber se Sprinkle gelatine over cold water in saucepan. Place over low heat; stir constantly until gelatine dissolves, 4-5 minutes. Remove from heat; add ice water. Stir in tomato sauce and sugar, pour into 4-cup mold. Chill until firm. Unmold; surround with lettuce and cucumber slices, if desired. Serve with: 1. Mice Whip Cucumber Sauce 1. chopped cucumber 2 tbsp chopp Combine ingredients, mix well 1% (This dish 1 KG 1 cup Miracle Whip Ham Mo
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  • 21
    Loafa meat loaf LOAF A LOT Loaf a lazy daisy casserole Loafa simple sauce Kraft process cheese loaves go well with all your favorite dishes. They come in convenient sizes, so it's easy to stretch Sharp your food budget and still add flavor goodness to family meals. VELVEETA VELVEETA CRAFT Velveeta has the mild cheese taste kids love. Perfect on meat loaf. Old English CHAFT American American is an economical way to top off a casserole. And Old English Brand process American cheese gives you the s
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  • 22
    the modern way to cook with tomato.... Just pour in Hunt'sauce for tender Stuffed Round Steak Pour in Hunt'sauce and you pour in a pound of whole, ripe tomatoes simmered to a thick; smooth sauce -spiced just right. It's the modern way to cook with tomato! STUFFED ROUND STEAK 4 slices bacon, diced 1 onion, chopped 1½ cups toasted bread cubes 2 Tablesp. minced parsley ½ teasp. celery salt. ¼ teasp. sage 2 to 2½ lbs. thin round steak, cut into 5 portions ½ teasp. salt 1 cup bouillon ½ teasp. pepper
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  • 23
    SALAD STUNA LIMES ב100 Make lunch a luau with Breast O' Chicken Tuna (the mild one) LED Breast Chicken CONTENTS HI-PROTEIN CHUNK LIGHT TUNA JOV Cool Tuna Lime Salad 1-6/2 oz. can BREAST O' CHICKEN TUNA, drained 1-3 oz. package lime-flavored gelatin 2 tsp. grated onion ⚫ 1/4 tsp. salt 2 tbsp. chopped pimiento 4 sliced stuffed olives 1/4 cup diced green pepper 1/4 cup diced celery Prepare gelatin according to package directions. Add grated onion and salt, chill until thick. Add remaining ingredien
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  • 24
    Satisfy the Inner Man' ANN PAGE Good and hearty Ann Page Beans are good for your budget too! Frosty weather brings your crew Count on all 33 Ann Page Foods roaring home with "lumberjack" for value-packed good eating. appetites. Satisfy 'em-and keep They're made of choice ingredients your budget in line with tender, in A&P's own modern Ann Page tempting Ann Page Beans in flavor food kitchens and sold only in A&P rich tomato or molasses sauce. Just stores. This eliminates unnecessary heat and eat.
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  • 25
    If you tiptoed into the dining room of an exclusive men's club If you took a peek, you'd find one dish is always on the menu-in practically any place men like to eat. That dish is corned beef hash. Men like hash. Always have, always will. But maybe you've found that getting a real hash flavor and texture into homemade hash takes a lot of doing. Why bother? Now you can buy corned beef hash made exactly the way men like to have it-Armour Star Corned Beef Hash. economists have come up with a hash t
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  • 26
    Help yourself- SPLITABANANA! Try these 3 new banana split ideas! FRUIT SPLIT Good idea for breakfast, or lunch desserts! Splitabanana and serve with orange and berry slices. Low in calories-high in vitamins, minerals and wholesome sugars. LOW-CALORIE SPLIT Calorie counting? A medium banana has only 88 calories! For a satisfy- ing salad lunch, splitabanana and scoop on skim-milk cottage cheesel MAIN-DISH SPLIT Splitabanana and brush with lemon juice. Serve with hot shrimp and rice, and top with y
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  • 27
    Pineapple is naturally good with meat! make this SUNNY ISLAND ROAST The tropic-sweet tang of pineapple makes good meat taste even better... adds vitamin goodness to meat protein. Blend together 2lb. finely minced beef steak and 1lb. minced fresh pork. Add 1 teaspoon browned gravy flour, 1 teaspoon salt, tea- spoon pepper and 1 teaspoon mixed mustard. Pack into foil-lined 7 inch pan, sprinkle with melted butter and bake in moderate oven (350 de- grees F.) about 1 hour. Arrange for serving on warm
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  • 28
    Shrimp Ruff Family favorite for Lenten meals Here's a tempting casserole to perk up jaded Lenten menus-and a wonderful supper or party dish to add to your repertoire. It's simple (and easy) enough for a family meal, with a touch of sophistication to flatter your most discriminating guests. Fluffy and flavorful-with the bland flavor of eggs and bread to enhance the delicate flavor of the shrimp. And it's just one of the many ways inventive cooks use bread to add new interest and flavor to humdrum
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  • 29
    What gives this catsup so much ZIP? It's the only catsup made with Pineapple Vinegar The sparkling vinegar that perks up the flavor of tomato catsup! Del Monte What Pineapple Vinegar does for DEL MONTE Catsup- you'll enjoy! It gives tomato flavor lots of pep-extra dash makes DEL MONTE the grandest treat in catsup. No wonder so many people keep asking for lively-tasting DEL MONTE Brand Catsup. You'll like its economy, too. Get to know the whole family of DEL MONTE Tomato Products. Del Monte BRAND
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  • 30
    Ethel Brice shows you the many everyday uses for new Heinz Pizza Spread. "I always enjoy a pizza" says Ethel Brice, "But until Heinz introduced Pizza Spread, I didn't realize that the pizza flavour could be introduced into so many dishes. fill vol-au-vent cases with hot Pizza Spread. Take it with you on barbecues. Pizza Spread gives a terrific zest to meat. And in case you've been wondering ... You can make pizza with New Heinz Pizza Spread. Spread half a jar over a 9-inch pizza crust & bake for
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  • 31
    "PLEASE don't do that to me!" cries Letty Lettuce "PLEASE don't give me that old-fashioned recipe you mix at home, Mrs. Housewife! Why not make your salads far more delicious... and more nour- ishing with Kraft Mayonnaise." "Made just the way you like it- KRAFT MAYONNAISE is the most delicious of all!" says LETTY LETTUCE. If you've never tasted Kraft Mayonnaise or haven't tried it lately, you've a won- derful taste sensation coming! Made with choice, wholesome ingre- dients from a master recipe,
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  • 32
    Bacarby 14 IT'S GOOD OLD-FASHIONED EGGNOG TIME AGAIN! (and here's an easy, delicious, new-fashioned way to make it) 1. Mix half a bottle of Light or Dark Bacardi (about 12 ounces) with a quart of dairy eggnog mix. 2. Blend in half a pint of lightly whipped cream. 3. Chill in your refrigerator. Then stir and serve in cups with a light sprinkling of nutmeg. It's traditional, jolly-and makes 12 mouth-watering servings! (P.S. Be a drink expert! Look on the back label of your Bacardi bottle for other
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  • 33
    Three times better MORE FLAVOR MORE FOOD VALUE MORE ECONOMY ° - when you just add walnuts "What did you do to this food?" the family raves. "Tastes better than ever!" Better indeed! Three times better! You put new heart and soul into any dish when you add Walnuts. An economy main dish invites bigger appetites-salads sparkle with new life-desserts take on added good- ness! Delightful crispness to chew on-zesty, fresh flavor-and good looks that just can't be snubbed. WALNUTS ROUND OUT ONE-SIDED DI
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  • 34
    ou'll start a whole new holiday tradition... ... serve cranberry "candles" as your salad Who'd dream a salad so impressive could be so easy to make! The deli- cate creaminess and fresh flavor of Hellmann's Real Mayonnaise make it possible. Smooth, light Hellmann's mellows the tart cranberries to create a holi- day salad with elegant new flavor- in an elegant new candle shape. Serve it once... and you'll be asked to serve it again and again. 11-lb. can Ocean Spray Whole Cranberry Sauce 1 3-oz. pk
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  • 35
    Swift's "Silverleaf"Brand Pure Lard Swift Company Swift's Silverleaf Brand Pure Lard Codfish balls- S "Best to buy for bake or fry" wholesome, light, crisp of crust OR a real old-fashioned New England breakfast, or for a variation of Fthe Lenten luncheon menu, try these satisfying codfish balls. Your family will want you to serve them again-soon. And since they are inexpensive, and easy to prepare, you will indeed be glad to serve them often. In cooking them, remember that it's most important to
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  • 36
    this is no place for second best this is the place for Hellmann's Fish for compliments, with Hellmann's newest salad... the Aspic Aquarium! It's fun to make... here's how: 1) Prepare clear gelatin. Flavor with lemon juice, touch of sugar. Add drop of blue vegetable color. 2) Pour thin layer in loaf pan or bowl. Chill until slightly thickened. 3) Prop escarole sprigs, parsley, and scallion to pan edge, suspended upside down. 4) Next, the fish! Press bright pimiento "fish" cut- outs into first lay
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  • 37
    Scandinavian Pizza No one has to tell you how great pizza tastes. Especially when you make it with Chef Boy-ar-dee the world's most popular pizza mix. Just thinking about the freshly baked dough, the rich pizza sauce and tangy cheese is enough to make anyone hungry. And you can vary Chef Boy-ar-dee Cheese Pizza Mix in so many ways. Just make it according to directions and in the last five minutes of baking vary the toppings. You can make Scandinavian Pizza with sardines, slices of raw onion and
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  • 38
    Soup makes meat-za pizza easy as 1-2-3! Here's a new way to fix ground beef so it looks and tastes like a glorified pizza-and Campbell's Soup makes it easier than pie. Just follow the simple, 3-step Campbell recipe below. Step 1. In a large bowl, mix the following ingredients thoroughly: ¼ cup Campbell's Tomato Soup 1½ lb. ground beef ¼ cup fine dry bread crumbs ¼ cup minced onion 1 egg, slightly beaten 1 tsp. salt 1 medium clove garlic, minced ½ tsp. oregano, crushed Place a square of foil on a
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  • 39
    Go FANCY FOR THE HOLIDAYS Fruit Cocktail Eggnog Pie* Make it with KNOX GELATINE Canned Fruit Cocktail Your Dairy's Prepared Eggnog Betty Crocker Homogenized Pie Crust Mix Yes, make this glorious new dessert, so easily! The hard work is all done for you. And what a perfect ending for your festive meal! *RECIPE Fruit Cocktail Eggnog Pie 1. Drain 1 No. 2% can (1 lb. 14 oz.) fruit cocktail thoroughly. 2. Mix 1 envelope Knox Unflavored Gelatine,½ cup sugar and teaspoon salt together thoroughly in a s
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  • 40
    SURE_ You're right in liking MEAT Round of beef cut for savory, square-meal Swiss Steak Swiss Steak... put it in the pan... turn on the heat and sniff its steaming fragrance as it simmers, bubbles and browns... smothered in its own gravy. That's hearty flavor for you. But meat offers far more than flavor. All meat, regardless of cut or kind, is a generous supplier of complete protein, the kind of protein children need for growth- the kind we all must have for life itself. AMERICAN MEAT INSTITUTE
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