28 Clever Ads That Prove Simplicity and Creativity Go a Long Way

Let's face it—ads are everywhere. Billboards, TV, magazines, the internet, even your favorite app. With so many ads coming at us every single day, each trying to grab our attention, standing out feels almost impossible. And yet, some brands manage to break through the noise—not with flashy campaigns or A-list celebrities, but with simple, clever ideas that stick.

These are the ads I love: the ones that make you stop and think, "Wow, that's genius." Take Bic, for example, with their timeline of the exact same pen from 1955 to 2022—a subtle but powerful way to say their product is timeless and needs no improvement. Or Chupa Chups, whose sugar-free lollipop ad shows ants walking around it, completely uninterested. It's smart, it's memorable, and it doesn't rely on gimmicks.

This list is a celebration of 28 ads that nailed it by thinking outside the box and keeping it simple. They prove that with the right image or slogan, you don't need to shout to be heard. You don't even have to be an ad enthusiast or a seasoned copywriter to appreciate the ads on this listicle, these clever campaigns will remind you how powerful simplicity can be.

Author image for John Summers John Summers
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