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Don’t you just love it when clients point out your mistakes? Cue the sarcasm. I used to have a client who lived for telling our team what to do. It's like, why even hire us if you have all the brilliant ideas and don’t want our expertise?
Real marketers know the truth is you can never really predict what’s going to go viral. Sure, you can make educated guesses and craft strategic campaigns, but then something like the Duolingo bird happens, and all bets are off.
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