The recent ad campaign from Ikea in the United Arab Emirates took the massive IKEA catalog and managed to recreate the famous living rooms from The Simpsons, Friends, and Stranger Things. Vinod Jayan, managing director for IKEA in the UAE, shared his thoughts about the campaign: "The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms. It was a great collaborative effort that led up to a stunning result". Well, what can we say... we admire their creativity.
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