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‘Everything is fake’: Industry plants and viral-centric marketing strategies are ruining fandoms

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Iceland Air’s “Bad Photographer Contest” is Shattering the Monotonous Non-Human Marketing Model

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‘Is all press actually good press?’: Advertisers are opting for ‘ragebaiting’ and sacrificing quality for buzz

Dr Pepper’s Successful Use of a Viral TikTok Jingle Proves We’re Tired of Serious Commercials

Dr Pepper’s Successful Use of a Viral TikTok Jingle Proves We’re Tired of Serious Commercials

‘Everyone is watching’: Why More Streaming Platforms Should Meme-Fy Their Marketing

‘Everyone is watching’: Why More Streaming Platforms Should Meme-Fy Their Marketing

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Brands Sell Out Not Only Because They Want To, But Also Because They Have To

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‘It’s easily digestible that way’: Why musicians are encouraging their songs to become TikTok punchlines

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

How Apple TV+’s Severance taught us a valuable lesson on the importance of physical marketing in a completely digital world: 'It's irreplaceable by any ad on our screens'

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‘I felt so bad I cried and bought him’: How viral posts have become the hottest new marketing tool

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‘[They] don’t know better’: Overworked parents and their kids are being shamelessly victimized by corner-cutting YouTube celebs endorsing the barely-edible food kits ‘Lunchly’

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Memeifying Marketing: Why Brands Have Embraced the Meme, Flooding Our Feeds With Cringe for the Sake of Being Memorable

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