trends

The Once Calming ASMR has Now Become a Parody of Itself

Ally Perry

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‘I’m a real human, not an NPC’: Contemporary meme culture is plagued with main character-syndrome

Ally Perry

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'You met me at a very Chinese time in my life': More than a meme, Chinese lifestyle trends are about wellness

Ally Perry

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Gen Z’s Approach to Extremeness, like ‘Lifemaxxing,’ is Actually a Healthy Response to Overwhelming Societal Pressures

Jesse Kessenheimer

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These ‘Cute’ and ‘Funny’ AI-Generated Surveillance Videos of Wildlife are Actually an Endangerment to Animals

Remy Millisky

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New Trend Has Younger Generations Turning Off Their Cellphones to Get Their First Real Taste of Solitude

Jesse Kessenheimer

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The ‘Broken Bone Theory’ Recycles Teen Angst So TikTokers Can Flaunt Their Inner Emo

Jesse Kessenheimer

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Leave The Performative Males Alone

Emmy Pratt

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Fight, Flight, or Freeze: Why the “Gen Z stare” isn’t bad customer service, it’s social evolution

Jesse Kessenheimer

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You Don't Miss 2016, You Miss the 2016 Internet

Ally Perry

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‘It’s a Vibe’: Why aura farming wholesome dance trends is so infectious

Jesse Kessenheimer

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FOMO Frenzy: How gremlin-like ‘Labubu dolls’ became the new ‘Beanie Baby’

Jesse Kessenheimer

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‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

Jesse Kessenheimer

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‘You’re so funny!’: How did the TikTok trend reliant on deep-seated trauma turn much-needed mental health conversations into a competition?

Lana DeGaetano

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How Jemima Kirke From ‘Girls’ Became the Face of Internet Nihilism Through a Meme

Lana DeGaetano

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‘THIS is my emergency contact’: Why goofifying a fundamentally unserious romantic partner makes Gen Z feel safe despite the looming insecurity of the future

Jesse Kessenheimer

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