You can read the rest of the article through the via link, but the first couple paragraphs give you a good enough idea of where it's headed. The author frames A.W.'s self-destructive and ultimately fatal descent into drug abuse as something that damaged her "brand" and her "image" at a cost to her "business." As if the drugs didn't ruin more important things than her P.R. record (such as, say, her life?) All this after pretending to take the high road with the "Unlike others..." paragraph, too.