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Controversial Carbonated Beverage Campaign of the Day

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Carbonated Controversy,Dr Pepper Ten,Marketing Campaign
By Unknown
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Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten.

Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men.

How exclusively? It's tagline is "it's not for women."

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