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The kakapo is a rather dozy flightless bird from New Zealand. It's also critically endangered – so this year the Department for Conservation hired a 23-years-old saxophonist to 'get our kakapo in the mood'.
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With only 147 birds left, they need some help with their upcoming bumper breeding season. So they published this ad:
"Now, it's well-known that music gets people in the mood for love," the ad says. "And there's nothing sexier than the sax. That's why we're looking for someone to play some saxy music for the kakapo and get them in the mood. (While the effect of saxophones on kakapo might not yet be scientifically proven, with only 147 birds left, we reckon it's worth a punt.)"
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Successful Campaign
We're thrilled that this breeding season has brought 77* (and counting) new members of the booming into the world. There have been 249 eggs laid so far, with 76 of these still alive and developing, and 70 still to be checked for fertility. In case you missed it, before this breeding season began, there were only 147 kakapo left.
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Can Sax Save a Species?
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