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Throwback Thursday: McDonald's Loses EU Trademark Battle Over Big Mac

Thursday is upon us, and it's time for a throwback fail. You know, one of those fails that was such a distinct flop that it's destined to ring on into eternity for the disaster that it was. This time, we're looking at McDonald's and the case of them losing the EU trademark over a Big Mac. A Big Mac!


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    Text - catchymemes McDonald's loses EU trademark battle over the Big Mac. Burger King starts trolling them. NOT BIG MAC'S BIG MAC-ISH BUT FLAME- GRILLED OF COURSE 93 BURGER BIG MAC WISHED IT WAS LIKE A BIG MAC BUT ACTUALLY BIG EAFE 89 ANYTHING BUT A BIG MAC KIND OF LIKE A BIG MAC, BUT JUICIER AND TASTIER 25 RING 78 69 39ar
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    Text - confused-robot-cat The full story: There is an Irish restaurant chain called Supermacs that has opnened around 100 stores in Ireland since 1978. Recently, McDonald's decided that this small restaurant chain that hasn't even made it out of Ireland needed to be taught a lesson, and sued them on the basis that "Supermacs" infringes on the "Big Mac" brand name. Which is, of course, absolutely ridiculous. McDonald's ended up losing the case, because of course they did, they didn't have a case
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    Talk about a bright day for the Irish restaurant, but an even brighter one for the rest of the world. This isn't the first time McDonald's got caught up in "bullying" some of the less established competition. 

    In 2009 they got into it with a smaller Malaysian chain that won the right to call themselves "McCurry" after an eight-year-battle. 


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    But back to McDonald's and the ruthless trolling from Burger King that ensued.

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    You know Burger King had to capitalize on McDonald's public defeat, with just the kind of spicy commercial that poked fun at the absurdity of the trademark war in the first place. You can't have it all, McDonald's. 

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