I don't know about you, but when I was a child I had literally no concept of money whatsoever. Because my parents wouldn't let me eat Kraft Mac and Cheese, I assumed it was expensive, and thus too nice for us. Boy was I mistaken. Now that I'm an adult, I still feel luxurious every time I pour out the powdered bright yellow 'cheese' all over the little noods. Every time it makes me feel like I've really made it.
Twitter user @ArielDumas asked people to share the things they used to deem fancy when they were little. Growing brands should take this info and invest in fancier labels because that really seems to be the source of a child's logic. If you asked whether a Ferrero Rocher or bicycle was more expensive... they might call it a draw. Fancy label = Fancy Product, case and point,
Oh would you look at that, another fancy label. But not only is this beverage a fancy shape, but it's also FRENCH! French = fancy as well. It's just the way it is. Even as an adult I still somewhat agree. There could literally be a perfume bottle with the french word for trashcan on the front, and I would be that idiot that insists on buying three. C'est la vie.
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