If you're free to work, you'll work for free… At least, that's what a lot of hiring managers these days seem to reason. If it's not asking you to develop a new sales vertical and make actual cold calls, it might be asking you to use your marketing expertise to develop an actual campaign—all with the assurance that you might get the job.
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Really, opportunistic employers are just interested in capitalizing on candidates' desperation, hoping to crowd-source work and knowledge through candidates who are desperate enough for work that they'll do anything to please a potential employer. Sure, one of them might end up getting the job, but the employer will have tenfold the amount of free work and information that they would have otherwise.
This social media manager was looking for a new role, and after two rounds of interviews with a prospective employer, they were then asked to complete a list of tasks in order to prepare for the interview. The employer provided them with the organization's actual ad campaign performance data, asking them to analyze it and provide feedback. Since this is something that any worker would expect to be compensated for, they declined.
See their account of events below, along with the reactions from the community where they posted their story.
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